Digital Brand Marketing Lead

Position Overview

Sonia Foods Industries is seeking an experienced and innovative Digital Marketing Lead with a proven track record in driving digital campaigns and brand visibility within the FMCG sector in Nigeria.

The ideal candidate will have a deep understanding of the local market, consumer behavior, and digital trends that influence purchasing decisions. This role requires a strategic thinker who can blend creativity with data-driven marketing approaches to grow our digital footprint and deliver measurable ROI.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across platforms (social media, SEO/SEM, email, web, mobile, influencer, and content marketing) tailored to the Nigerian FMCG landscape
• Plan, manage, and optimize paid media campaigns (Google Ads, Facebook, Instagram, YouTube, TikTok, etc.) to drive brand awareness, engagement, and conversions
• Collaborate with brand, sales, and product teams to align digital marketing efforts with business objectives and product launches
• Analyze digital performance metrics and provide actionable insights to improve reach, engagement, and ROI
• Manage and grow the company's online community, maintaining brand voice and consistency across platforms
• Identify and engage digital influencers and KOLs to amplify brand presence and consumer loyalty
• Monitor trends in digital marketing and FMCG competition to stay ahead of the curve
• Lead content development strategy—writing, editing, and commissioning impactful content in line with brand tone
• Manage digital agencies, media partners, and third-party service providers for campaign execution and optimization
• Prepare monthly reports and dashboards for senior management on key digital KPIs and campaign effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field