Demand Generation Manager

Position Overview

The Demand Generation Manager will be responsible for driving market demand, brand visibility, and product adoption across assigned regions. This role focuses on developing and executing data-driven marketing and sales activation strategies that support revenue growth, prescription demand, and market penetration for pharmaceutical products.

Key Responsibilities

• Develop and implement demand generation strategies aligned with company sales and growth objectives
• Drive product awareness and demand through coordinated marketing campaigns, trade promotions, and field activation programs
• Collaborate closely with Sales, Medical, and Marketing teams to ensure consistent messaging and effective execution
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities
• Manage lead generation initiatives, promotional activities, and campaign performance tracking
• Coordinate with Medical Sales Representatives (MSRs) to optimize field performance
• Manage budgets for demand generation activities and ensure cost-effective execution
• Build and maintain strong relationships with key healthcare professionals, distributors, and partners

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field
• 2–5 years' experience in demand generation, brand management, or sales/marketing roles within the pharmaceutical industry
• Strong understanding of pharmaceutical marketing, prescription demand drivers, and regulatory considerations
• Proven experience in planning and executing integrated marketing campaigns
• Excellent analytical, reporting, and presentation skills
• Strong leadership, communication, and cross-functional collaboration skills