Creative Strategist at The JT Agency

Job Summary

We are seeking a Creative Strategist to join our dynamic and expanding team. As a Creative Strategist, you will be a fact-finder, question-asker, and storyteller who uncovers cultural insights through primary and secondary research combined with a deep understanding of culture. You will synthesize information from multiple sources, ask insightful questions, and identify opportunities that others may overlook. Your curiosity and thorough approach will provide consistent information, insights, and inspiration, making you an essential part of our strategic thinking, creative process, and organizational culture.

Key Responsibilities

Strategic Leadership

• Lead the development of creative strategies that drive brand growth and cultural relevance
• Build inspiring, insight-led briefs that fuel breakthrough creative work
• Translate research, data, and trends into compelling narratives for clients and internal teams
• Partner with creative, account, and business leadership teams to ensure strategies are tightly connected to execution

Client & Business Impact

• Serve as a trusted advisor to clients, helping them navigate challenges with fresh, strategic solutions
• Craft and deliver compelling presentations that clearly communicate consumer stories, opportunities, and creative directions
• Conduct competitive landscape assessments, benchmarking, and cultural analysis to inform strategy
• Collaborate with clients and teams to identify growth opportunities and build long-term brand platforms

Creative & Cultural Contribution

• Track cultural, social, digital, and technological shifts to inspire new ways of thinking
• Translate audience insights into channel strategies, engagement plans, and innovative activations
• Work with creative teams to visualize and bring strategic thinking to life
• Contribute to award submissions, case studies, and thought leadership initiatives that showcase our work

Location

Lagos, Nigeria