Creative Marketing Manager - Physical Branding and Signage

About the Role

An established company is seeking a hybrid creative marketing leader to architect our brand story and drive commercial growth. You'll blend visual storytelling with strategic lead generation—turning physical signage solutions into compelling campaigns that attract and educate our target B2B clients.

Key Responsibilities

Creative Brand Leadership

• Develop and maintain our company's visual and verbal brand identity across all touchpoints (website, social media, sales collateral, presentations)
• Concept, produce, and manage high-impact creative assets, including video project documentaries, professional photo case studies, 3D animated mockups, and client testimonial features
• Own the brand narrative, creating marketing campaigns that connect emotional branding principles to the tangible benefits of professional signage
• Manage and evolve our social media presence, building a community around design, innovation, and the transformation of physical spaces

Commercial Strategy & Lead Generation

• Develop and execute integrated marketing plans targeting key commercial verticals (retail, healthcare, hospitality, corporate real estate)
• Create and distribute authoritative, educational content (blog posts, guides, webinars) that addresses client pain points: signage ROI, permitting/zoning, material durability, and design trends
• Manage all digital marketing channels with a focus on lead generation, including website SEO/SEM, Google Ads, email marketing, and content syndication
• Track, analyze, and report on campaign performance (MQLs, SQLs, engagement) to optimize spend and strategy
• Partner with the sales team to develop compelling proposal templates, pitch decks, and case studies that shorten the sales cycle

Industry Authority & Collaboration

• Establish our company as a thought leader by leveraging project successes into speakable insights and market commentary
• Collaborate closely with design and operations teams to translate project outcomes into marketing assets and client success stories

Company & Location

Company: Brandabout Creative Synergy Limited

Location: Abuja, Nigeria

Work Arrangement: Hybrid