Content & Marketing Team Lead (Ads, Automation, and Growth Strategy) at D-Tech Centrix
D-Tech Centrix
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
An exciting opportunity has arisen for a motivated professional.
Role Overview
- We’re looking for a Content & Marketing Team Lead who can bring structure, energy, and strategic vision to our content and brand operations.
- We’re seeking a strong, results-driven Content & Marketing Team Lead with deep expertise in ads management, persuasive storytelling, and marketing automation.
- This person will manage the full content team, develop conversion-focused campaigns, and drive audience growth across platforms.
- The right candidate must be both creative and analytical — someone who can write compelling copy, design campaigns that sell, and track every effort against metrics.
- This role will primarily oversee marketing for our Career Coaching Programs and other high-impact products that elevate Pathfinder’s brand and revenue.
- Lead the content and marketing team to execute monthly campaigns aligned with company goals.
- Collaborate with the Sales and Operations teams to align all marketing efforts with revenue targets.
- Plan and oversee two Instagram Lives per week and one webinar per month in collaboration with Sales.
- Coach and mentor content creators, ensuring consistent delivery and accountability.
- Plan and execute high-converting Facebook, Instagram, and LinkedIn ad campaigns.
- Develop ad creatives and copy with clear CTAs that drive conversions.
- Analyze ad performance weekly and continuously optimize for cost-per-lead and ROI.
- Test new ad formats, targeting strategies, and creative ideas to increase reach and impact.
- Build and manage email automation sequences for different audience segments (career, immigration, study abroad, business).
- Use automation tools (e.g., Zoho, Mailchimp, or Active Campaign) to nurture leads and recover abandoned carts.
- Design weekly newsletters and promotional emails with persuasive storytelling and measurable outcomes.
- Oversee daily social media content, ensuring relevance, engagement, and alignment with sales campaigns.
- Ensure content is optimized for SEO, readability, and conversion.
- Create and maintain a content calendar aligned with company events, bootcamps, and special promotions (Black Friday, Cyber Monday, 12 Days of Christmas, etc.).
- Manage testimonials, stories, and user-generated content to enhance credibility and engagement.
- Track weekly marketing metrics and share insights on leads, conversions, and campaign performance.