Content Creator and Social Media Manager - Lagos at Mshel Homes Ltd

Position Overview

We are seeking a creative and results-driven Content Creator and Social Media Manager to develop engaging content that enhances brand visibility, drives customer engagement, and promotes our real estate offerings. This position offers excellent opportunities for career growth and professional development.

Key Responsibilities

• Develop and execute social media and content strategies aligned with marketing goals
• Create and curate engaging content including text, images, videos, reels, blogs, and infographics
• Schedule and publish posts across multiple platforms (Instagram, Facebook, LinkedIn, TikTok)
• Monitor and engage with audience through comments, messages, and mentions
• Analyze performance metrics and generate reports to optimize content
• Manage paid social media ads, budgets, and track return on investment (ROI)
• Collaborate with influencers, designers, and videographers for campaigns
• Build and nurture an active online community to boost engagement
• Stay updated on trends, tools, and best practices in social media and content marketing
• Conduct competitor and market research to identify opportunities
• Produce SEO-optimized content including blogs, website copy, and property listings
• Develop email marketing content and newsletters to drive sales
• Edit and optimize multimedia content for different platforms
• Handle crisis management and address negative feedback professionally
• Train and guide team members on social media and content best practices

Required Qualifications

• HND or BSc degree in Communications, Journalism, or related field
• Proven experience in Content Creation, Social Media Management, or Digital Marketing (preferably in real estate)
• Strong writing, storytelling, and editing skills
• Proficiency in video editing tools (e.g., Canva, Adobe Premiere Pro, CapCut)
• Knowledge of SEO and digital marketing best practices