Business Manager (HMO)

Position Overview

LEAD Enterprise Support Company Limited is seeking a strategic and results-driven Business Manager to drive business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO). The ideal candidate will have strong experience in healthcare, insurance, or related sectors, with a proven ability to grow market share and revenue while ensuring full compliance with NHIA regulations.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments
• Conduct market research to identify customer needs, trends, and competitive insights
• Plan and execute integrated marketing campaigns using both traditional and digital channels

Business Development & Client Acquisition

• Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts
• Conduct client presentations, product demonstrations, and sales pitches
• Manage lead generation, follow-ups, and conversion to meet enrollment and revenue targets

Brand Management & Corporate Communication

• Ensure consistent brand messaging and visibility across all platforms
• Oversee the development of marketing materials including proposals, brochures, and digital content
• Represent the organization at industry events, exhibitions, and stakeholder engagements

Digital Marketing & Analytics

• Manage digital marketing initiatives including social media, email marketing, SEO, and online advertising
• Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement

Product Development & Market Positioning

• Collaborate with Operations and Product teams to design and position healthcare products competitively