Brand Manager at Swift Consulting

About the Role

Swift Consulting, an Education, Human Resources, and Management firm, is seeking a qualified and experienced Brand Manager for one of our clients in the E-commerce industry. This position is based in Lagos, Nigeria.

Key Responsibilities

• Develop and implement brand strategies that strengthen brand awareness, customer engagement, and market positioning
• Manage brand identity across all online channels, ensuring consistency in tone, visuals, and messaging
• Conduct market research to understand customer behavior, trends, and competitor strategies
• Collaborate with marketing, sales, product, and design teams to execute cohesive campaigns
• Oversee content development including social media, advertising, digital campaigns, and product listings
• Plan and manage brand campaigns, promotions, and product launches
• Monitor brand performance metrics and prepare periodic reports with actionable insights
• Maintain strong relationships with influencers, agencies, and brand partners
• Ensure all brand communications align with the company's vision and customer expectations

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum of 3–5+ years of experience as a Brand Manager, preferably in E-commerce, retail, or FMCG industry
• Strong understanding of digital marketing, online consumer behavior, and social media trends
• Excellent communication, copywriting, and storytelling skills
• Ability to think creatively and strategically
• Proficiency in market research, brand analytics tools, and data interpretation
• Strong project management and organizational skills