Brand Manager at Ascentech Services Limited

About the Role

We are seeking an innovative and strategic Brand Manager to lead the development and execution of impactful brand initiatives that drive growth, visibility, and profitability. The ideal candidate will blend analytical insight with creative excellence to strengthen brand equity and expand market share.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing campaigns
• Oversee product packaging, pricing strategies, and promotional communications
• Conduct market research to identify consumer insights, trends, and growth opportunities
• Manage marketing budgets and collaborate with creative and media agencies
• Track, measure, and analyze brand performance metrics and ROI to guide decision-making

Requirements

• B.Sc. in Marketing, Business Administration, or a related field (MBA is an added advantage)
• Minimum of 5 years' experience in FMCG brand management
• Strong analytical, creative, and leadership skills
• Excellent communication, presentation, and project management abilities