A2Z BNPL Territory Development Officer at DAG Industries Nigeria Limited

About the Role

This position offers a great opportunity for career growth. The Territory Development Officer is responsible for driving growth in asset finance through structured market research, proactive pipeline development, high-quality lead generation, and detailed monitoring of competitor activity.

This is a field-focused business development role that requires strong commercial awareness, disciplined planning, and a deep understanding of the assigned territory. The role is highly KPI-driven and is central to expanding the company's client base and loan portfolio.

Key Responsibilities

Market Research & Territory Intelligence

• Conduct continuous market research within the assigned geographic territory
• Develop in-depth understanding of local demand for asset finance products, client demographics, economic activity, and untapped sales potential
• Identify all parks within the specified geography and map fleet owners, park chairmen, dealers, and other influencers
• Map key clusters of potential clients (e.g., individuals, small businesses, traders, etc.)
• Evaluate new financing opportunities and identify underserved client segments
• Prepare and submit market potential reports within set timelines

Lead Pipeline Development & Management

• Build and maintain a minimum pipeline of 300 potential new clients at all times
• Categorize leads into hot, warm, and cold leads based on credit readiness, financing needs, and urgency
• Update the pipeline daily with accurate information on follow-ups, next steps, conversion probabilities, and client movement between stages
• Engage prospects regularly to keep them active and well-nurtured
• Submit weekly pipeline activity and performance reports

New Client Lead Generation

Key Performance Indicators (KPIs)

• KPI 1: New client potential in the assigned territory over a specific time period
• KPI 2: Size, quality, and accuracy of the pipeline (minimum 300 leads)