A2Z BNPL Territory Development Officer at DAG Industries Nigeria Limited
DAG Industries Nigeria Limited
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
This position offers a great opportunity for career growth.
Job Description
Purpose of the Role:
- The Territory Development Officer is responsible for driving growth in asset finance through structured market research, proactive pipeline development, high-quality lead generation, and detailed monitoring of competitor activity.
- This is a field-focused business development role that requires strong commercial awareness, disciplined planning, and a deep understanding of the assigned territory.
- The role is highly KPI-driven and is central to expanding the company’s client base and loan portfolio.
- Conduct continuous market research within the assigned geographic territory.
- Develop in-depth understanding of local demand for asset finance for the company’s products, client demographics, economic activity, and untapped sales potential.
- Identify all parks within the specified geography, map the respective fleet owners, park chairman, dealers and any other influencer. Map key clusters of potential clients (e.g., individuals, small businesses, traders, etc.).
- Evaluate new financing opportunities and identify underserved client segments.
- Prepare and submit market potential reports within set timelines.
- KPI 1: New client potential in the assigned territory over a specific time period.
- Build and maintain a minimum pipeline of 300 potential new clients at all times.
- Categorise leads into hot, warm, and cold leads based on credit readiness, financing needs, and urgency.
- Update the pipeline daily with accurate information on follow-ups, next steps, conversion probabilities, and client movement between stages.
- Engage prospects regularly to keep them active and well-nurtured.
- Submit weekly pipeline activity and performance reports.
- KPI 2: Size, quality, and accuracy of the pipeline (minimum 300 leads).
- Generate a minimum of 30 high-quality hot leads per month, each with a G0% probability of loan approval.
- Plan and conduct rider engagement programs aimed at educating riders on the company’s loan products and continuously raise and build awareness.
- Identify clients with strong repayment capacity, stable income sources, and suitable asset needs.
- Guide potential clients through the financing process and prepare them for credit assessment requirements. Collect, verify and upload into the system all KYC and all other documents required for both field verification and tele-verification.
- Work closely with Field Verification Officers, Tele-Verificat...