TV Sales Executive at Business Day Newspaper

Role Summary

We are seeking a dynamic and results-oriented Sales Executive to drive advertising revenue by selling airtime and integrated marketing solutions to agencies and direct clients. The ideal candidate is a persuasive communicator, a strategic thinker, and a hunter who thrives on building relationships and closing deals. You will be responsible for identifying new business opportunities while nurturing existing accounts to maximize market share.

Key Responsibilities

Revenue Generation

• Identify, prospect, and acquire new advertising clients across various sectors (FMCG, Telecoms, Automotive, Banking)
• Develop and maintain a robust sales pipeline to meet and exceed individual revenue targets
• Sell a portfolio of products, including spot advertising, program sponsorships, and integrated digital-video solutions across all platforms

Client & Agency Management

• Build and maintain strong, long-term relationships with key decision-makers at advertising agencies and direct clients
• Act as a trusted media consultant, understanding client marketing objectives and proposing tailored, effective media plans
• Prepare and deliver compelling sales presentations and proposals that demonstrate clear ROI

Strategic Planning & Negotiation

• Develop persuasive media plans that leverage audience demographics and programming strengths
• Negotiate rates and contracts effectively to secure profitable and sustainable business
• Maintain up-to-date knowledge of audience ratings, market trends, and competitor activity

Collaboration & Execution

• Work closely with traffic, programming, and creative teams to ensure flawless campaign execution
• Provide exceptional after-sales service to ensure client satisfaction and secure repeat business

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field