Territory Development Officer at DAG Industries Nigeria Limited

About the Role

The Territory Development Officer is responsible for driving growth in asset finance through structured market research, proactive pipeline development, high-quality lead generation, and detailed monitoring of competitor activity. This is a field-focused business development role that requires strong commercial awareness, disciplined planning, and a deep understanding of the assigned territory. The role is highly KPI-driven and is central to expanding the company's client base and loan portfolio.

Key Responsibilities

Market Research & Territory Intelligence

• Conduct continuous market research within the assigned geographic territory
• Develop in-depth understanding of local demand for asset finance products, client demographics, economic activity, and untapped sales potential
• Identify all parks within the specified geography and map fleet owners, park chairmen, dealers, and other key influencers
• Map key clusters of potential clients (e.g., individuals, small businesses, traders)
• Evaluate new financing opportunities and identify underserved client segments
• Prepare and submit market potential reports within set timelines

Lead Pipeline Development & Management

• Build and maintain a minimum pipeline of 300 potential new clients at all times
• Categorise leads into hot, warm, and cold leads based on credit readiness, financing needs, and urgency
• Update the pipeline daily with accurate information on follow-ups, next steps, conversion probabilities, and client movement between stages
• Engage prospects regularly to keep them active and well-nurtured
• Submit weekly pipeline activity and performance reports

New Client Acquisition

• Generate a minimum of 30 high-quality hot leads per month with strong probability of loan approval
• Plan and conduct rider engagement programmes aimed at educating riders on company offerings

Location

Lagos, Nigeria