Strategy Manager at HRLeverage Africa

About the Role

HRLeverage Africa is seeking a Strategy & Insights Manager to drive strategic thinking, insight development, and campaign planning across multiple brands. The ideal candidate will have deep experience in brand strategy, consumer insight, and communication planning, with a strong background in working on brands in FMCG, Banking, Fintech, and Telecoms industries.

Key Responsibilities

• Develop clear and compelling brand and communication strategies grounded in consumer insights and data
• Partner with creative, media, and client service teams to translate strategic thinking into winning creative briefs
• Lead research efforts to uncover cultural, behavioral, and market insights that guide campaign direction
• Present strategic recommendations to clients with confidence and clarity
• Evaluate campaign outcomes to measure effectiveness and apply learnings to future work
• Support business development teams with strategic direction during pitches and proposal development
• Keep up to date with emerging media trends, digital behaviors, and cultural shifts that influence brand communication

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field (Master's degree is an added advantage)
• 5–7 years' experience in strategy, planning, or insights roles within reputable advertising agencies
• Demonstrated ability to turn research and data into actionable brand insights
• Strong understanding of communication strategy, consumer behavior, and creative processes
• Excellent presentation, storytelling, and collaboration skills
• Proficiency with research tools and data analysis platforms (e.g., Kantar, Nielsen, social listening tools) is a plus

Core Competencies

• Strategic Thinking & Analytical Ability
• Insight Generation & Storytelling
• Collaboration & Leadership
• Strong mix of strategic depth, curiosity, and creative instinct