Social Media Officer

Position Overview

We are seeking a passionate and purpose-driven Social Media Officer to help tell our story, promote clean energy solutions, and grow our digital presence. As part of a forward-thinking solar renewable energy company, you will play a key role in educating, engaging, and inspiring our audience through compelling social media content and campaigns.

Key Responsibilities

• Develop and execute social media strategies aligned with the company's mission and brand voice to increase brand awareness, engagement, and conversions
• Plan, create, and schedule content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and TikTok, with a focus on clean energy education, product and brand visibility, project highlights, and community impact
• Work closely with technical and sales teams to translate complex solar solutions into simple, engaging posts for diverse audiences
• Collaborate with marketing, design, and communications teams to ensure brand consistency
• Monitor conversations, respond to inquiries, and actively engage with followers to build a strong online community
• Monitor competitors and industry trends for opportunities and threats
• Track performance metrics and generate reports to evaluate ROI and optimize future campaigns
• Stay informed about trends in renewable energy, sustainability, and digital marketing
• Support content creation for campaigns, partnerships, and events, including visual assets and short videos
• Support crisis communication and reputation management on digital channels when needed
• Assist with managing paid ads and boosting key content as needed
• Suggest and implement new features to develop brand awareness, such as promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications

Requirements

Bachelor's degree (or equivalent qualification details)