Social Media Manager at Elsadave

About the Role

We are seeking a qualified Social Media Manager to plan, develop, and execute the company's social media strategy. This role is responsible for building brand awareness, driving engagement, and supporting business growth through strategic content creation and community management.

The position requires a creative storyteller, data-driven thinker, and proactive team player who can align social media efforts with broader marketing and organizational goals.

Key Responsibilities

• Develop, implement, and manage a multi-platform social media strategy
• Identify target audiences and tailor strategies to engage and convert them
• Create and manage compelling content across all social platforms
• Manage the brand's online community and community engagement
• Oversee and optimize paid advertising campaigns
• Stay up to date with social media trends, technologies, and market activities
• Collaborate with the marketing team to ensure campaigns align with company objectives
• Analyze performance metrics and report key insights to optimize results

Key Performance Indicators (KPIs)

• Growth in followers, engagement rate, and reach across platforms
• Increase in lead generation, website traffic, and conversions via social channels
• Performance of paid campaigns (CTR, CPC, ROI)
• Community sentiment and customer satisfaction via social interactions
• Consistency in content posting and campaign execution

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, or related field
• 2–3 years of proven experience managing social media accounts for brands or agencies
• Strong copywriting and storytelling skills
• Proficiency in graphics and video editing
• Proficiency in major social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest)
• Knowledge of paid advertising campaigns and influencer marketing strategies
• Creative mindset with strong visual and design sensibility
• Excellent organizational and communication skills

Location

Lagos, Nigeria