Social Media Manager

Position Overview

Wells Accounting and Tax Services is seeking a Social Media Manager to develop, implement, and manage the company's social media strategy. This role will enhance brand awareness, improve marketing efforts, and increase engagement across all digital platforms.

The position requires creativity, strategic thinking, strong communication skills, and data-driven decision-making.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals
• Create, curate, and manage high-quality content including text, images, videos, reels, and stories
• Manage and grow the company's presence on platforms such as Instagram, Facebook, LinkedIn, TikTok, and X (Twitter)
• Plan and manage a content calendar to ensure consistent posting
• Monitor social media trends, competitor activities, and industry developments
• Engage with followers, respond to comments and messages promptly, and build online community relationships
• Run paid social media campaigns and monitor performance
• Track, analyze, and report on social media performance metrics including engagement, reach, conversion, and ROI
• Collaborate with internal teams (sales, customer service, HR, etc.) to align messaging
• Manage influencer partnerships and brand collaborations where applicable
• Ensure brand consistency in tone, voice, and visual identity across all platforms

Required Qualifications

• Bachelor's Degree in Marketing, Communications, Mass Communication, Public Relations, or related field
• 3–5 years proven experience as a Social Media Manager or similar role
• Strong understanding of social media platforms, tools, and analytics
• Experience with social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite)
• Basic graphic design skills (Canva; Adobe Creative Suite is an added advantage)
• Strong copywriting and content creation skills
• Knowledge of digital marketing

Location

Lagos, Nigeria