Social Media Executive at Vaste Finance

About the Role

Vaste Finance seeks a dedicated Social Media Executive to develop and manage a comprehensive social media strategy that aligns with business objectives. This role is based in Lagos, Nigeria.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business objectives
• Manage all social media accounts including Instagram, Facebook, TikTok, Snapchat, LinkedIn, and X
• Create, edit, and publish engaging content (text, images, videos, reels, and stories) across all platforms
• Monitor social media trends, competitor activities, and audience insights to optimize performance
• Manage day-to-day posting, scheduling, and community engagement including responding to messages, comments, and inquiries
• Plan and execute targeted ad campaigns to boost bookings, brand awareness, and engagement
• Respond promptly to messages, reviews, and online inquiries while maintaining the brand's professional tone
• Manage paid social media advertising campaigns and monitor their effectiveness
• Build and maintain relationships with influencers, partners, and online communities
• Track and analyze performance metrics, preparing regular reports to measure ROI and recommend improvements
• Stay updated on emerging tools, platforms, and best practices in social media marketing

Requirements

• Bachelor's Degree
• 3-5 years of professional experience in social media management or related field
• Strong understanding of digital marketing, social media algorithms, and paid advertising
• Excellent written and visual communication skills
• Proficiency with content creation tools (Canva, CapCut, Photoshop, or similar)
• Ability to work on-site and collaborate effectively with multiple departments
• Creative eye for photography and brand storytelling (advantageous)