Social Media / Digital Officer at Khenpro Global Services

Job Summary

The Social Media/Digital Marketing Officer is responsible for managing the pharmacy's online presence, driving brand awareness, increasing customer engagement, and supporting sales through effective digital strategies. The role involves creating health-related content, promoting in-store services, engaging customers across social platforms, and ensuring consistent brand representation.

Key Responsibilities

Social Media Management

• Plan, create, and publish engaging posts across Instagram, Facebook, TikTok, X (Twitter), WhatsApp Channel, and other platforms
• Develop weekly and monthly social media calendars
• Create pharmacy-appropriate content including health tips, product highlights, promotions, and awareness days
• Respond to comments, direct messages, inquiries, and reviews promptly and professionally
• Monitor trends relevant to healthcare, wellness, and retail pharmacy

Content Creation

• Design eye-catching graphics, videos, reels, and product photography
• Create educational content on medications, supplements, health conditions, and pharmacy services (under pharmacist guidance where needed)
• Write captions and copy that reflect the brand tone

Digital Marketing & Sales Support

• Run targeted ads on Facebook, Instagram, and Google to boost pharmacy visibility and drive sales
• Promote new products, price deals, and in-store/online services
• Collaborate with the sales team to promote high-demand and seasonal products

Website & E-Commerce Support (if applicable)

• Upload products and maintain accurate descriptions, prices, and photos
• Track online orders and coordinate with the store for timely fulfillment
• Monitor web analytics including traffic, engagement, and conversions

Customer Engagement & Brand Building

• Manage WhatsApp Broadcast and WhatsApp Business for customer outreach
• Build and grow online community engagement
• Work with pharmacists to generate trusted health information