Social Media & Digital Marketing Manager (Mid–level) at Kanda Cosmetics and Natural Products Limited

Role Summary

Kanda Natural is seeking a mid-level Social Media & Digital Marketing Manager to own and grow the brand's digital presence across Instagram, Facebook, TikTok, WhatsApp, and the website. This role requires a strategic thinker who can create engaging content, manage community engagement, run digital advertising campaigns, optimize website performance, and track measurable results.

You will work closely with the founder and creative team to build brand equity, drive sales growth, and ensure all digital touchpoints authentically reflect Kanda's elegant, friendly, authentic, and caring brand voice.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute monthly social media strategies aligned with brand goals
• Publish 5–6 high-quality posts per week including Reels, photos, carousels, stories, and educational content
• Maintain cohesive brand identity consistent with Kanda Natural's tone and aesthetic across all platforms
• Manage content calendars, campaign planning, and product launch communications
• Grow and nurture the Kanda community across all social platforms

Content Creation

• Create compelling, visually consistent content including short videos, Reels, photos, educational posts, and tutorials
• Write brand-aligned copy that is elegant, friendly, authentic, and caring
• Produce product storytelling content that highlights African botanicals and sustainability initiatives

Community Management

• Build rapport with followers, customers, and brand advocates
• Identify and leverage user-generated content (UGC) opportunities

Digital Marketing & Advertising

• Set up and manage Meta ads campaigns (awareness, engagement, traffic, conversions)
• Run retargeting campaigns and monitor ad performance metrics
• Collaborate with photographer/videographer to capture campaign assets as needed

Website & E-Commerce Updates

• Update website with new product listings, images, blogs, and promotions
• Ensure mobile optimization, clean navigation, and accurate product information
• Monitor website traffic and performance metrics