Social Media & Digital Marketing Executive

This position offers a great opportunity for career growth. Position Overview:

• We are seeking a creative, data-driven, and sales-oriented Social Media & Digital Marketing Executive to manage and grow our media company’s online presence across multiple platforms.

• This role is responsible for building brand visibility, driving audience engagement, and converting followers into customers through the sale of merchandise and digital/physical products using platforms such as TikTok, Facebook, Instagram, X (Twitter), and YouTube.

• The ideal candidate understands content creation, social commerce, paid ads, analytics, and community building, and can translate online engagement into measurable revenue.

Key Responsibilities: Social Media Management & Growth:

• Manage daily operations of all social media platforms (TikTok, Facebook, Instagram, X, YouTube, etc.)

• Develop and execute monthly social media content calendars aligned with brand goals

• Grow followers, reach, impressions, and engagement organically and through paid campaigns

• Monitor trends, hashtags, viral content, and platform updates to stay ahead

Content Creation & Creative Direction:

• Create engaging, high-quality content including:

• Short-form videos (Reels, TikTok, Shorts)

• Graphics, memes, carousels, and motion posts

• Product-focused content and promotional creatives

• Collaborate with designers, videographers, and editors where necessary

• Write compelling captions, hooks, CTAs, and storylines tailored to each platform

• Ensure brand voice, tone, and visual identity are consistently applied

Social Commerce & Product Sales: - Drive sales of merchandise and products directly via:

• TikTok Shop

• Facebook & Instagram Shops

• Direct messages and social funnels

• Plan and execute product launch campaigns, flash sales, and promotions

• Work closely with inventory and fulfillment teams to ensure smooth order processing

• Track conversions, revenue, and customer behavior from social channels.

Paid Advertising & Campaign Management: - Plan, launch, and optimize paid ad campaigns on:

• Facebook & Instagram Ads

• TikTok Ads

• Define campaign objectives (awareness, engagement, conversions, retargeting)

• Monitor ad performance and optimize creatives, copy, and targeting

• Manage ad budgets and ensure maximum ROI

Community Management & Brand Engagement:

• Respond to comments, DMs, and inquiries in a timely and professional manner

• Build and nurture an active online community