Social Media & Content Executive at Ruff n Tumble

About the Role

The Social Media & Content Executive is responsible for shaping Gatimo Apparel's digital voice and visual identity across all social media platforms. This role involves producing compelling content, managing daily online activity, showcasing the manufacturing process, engaging the digital community, and supporting brand visibility as a leading garment production company in Nigeria.

Key Responsibilities

Content Development

• Create high-quality photo, video, and graphic content that reflects Gatimo's brand identity, products, manufacturing processes, and client projects
• Capture daily behind-the-scenes activities in the factory—production lines, fittings, quality control, tailoring processes, and fabric sourcing
• Develop reels, TikTok videos, storytelling videos, and short-form content that highlight Gatimo's craftsmanship
• Work with factory and production teams to identify daily content opportunities

Social Media Management

• Manage and grow Gatimo's social media channels (Instagram, TikTok, Facebook, LinkedIn, YouTube)
• Post consistently following the approved content calendar
• Maintain brand tone, colour palettes, voice, and messaging across all platforms
• Optimize content using insights, SEO, trends, and relevant hashtags in the fashion production and uniform manufacturing space

Community Management

• Respond promptly and professionally to messages, comments, and enquiries
• Engage proactively with designers, schools, corporate organisations, influencers, and potential B2B clients
• Build a loyal online community around Gatimo's quality, reliability, and craftsmanship

Brand Storytelling & Positioning

• Communicate Gatimo's value proposition as a dependable garment manufacturer
• Highlight key services: school uniforms, branded merchandise, corporate wear, bulk manufacturing, production for fashion brands, and custom apparel solutions