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Social and Behaviour Change Communication (SBCC) Officer at MSI Reproductive Choices
MSI Reproductive Choices
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
The Role
- This position reports to the Regional Manager with a technical reporting line to the Regional Marketing and Communication Advisor, and the Head, Marketing and Communications.
- This role is key to delivering high-impact results across project states. It plays a crucial role in creating and generating high demand for MSI Nigeria’s services; raising awareness on the types of services available; increasing external visibility; disseminating information on the importance of various products and services; creating interest and mobilizing communities to use facilities, products and services supported by MSI Nigeria.
- This role uses innovative techniques to reach and drive different segments of the market (adolescents, married, unmarried, younger, older, men, women) towards behaviour and norm change around their reproductive health.
- It also supports MSI Nigeria’s delivery teams on the specific needs of these target groups to inform tailored services to meet clients’ needs. MSI Nigeria’s SBCC Officer works with a designated channel and supports the sales and social marketing team of MSI Nigeria.
- Plan and execute community entry activities (mapping, identification of key influencers/targets, engagements)
- Stakeholder mapping (identify influencers, partners, and antagonists), develop/implement an engagement plan for effective stakeholder relationship and support.
- Develop a database of contacts. This will include local leaders (Government, non-government, religious, community, etc) relevant to MSI Nigeria’s work.
- Develop and implement mobilisation plans, identifying whom to target, when, why, where, and how
- Establish and maintain relationships with all key stakeholders, the media, and other partners that impact the work of MSI Nigeria.
- Identify Community Based Organizations (CBOs), relevant bodies, and partners for demand generation in the commmunity.
- Develop and implement a robust capacity building plan for CBOs, town announcers, Ward Development Associations (WDA), Ward Development Committees (WDC), and Youth Champions (YC).
- Lead the implementation of a robust communication strategy for effective sensitization and stigma reduction in the communities through effective stakeholder engagement.
- Ensure the full implementation of MSI Nigeria’s community engagement strategy across channels of operation.
- Lead the demand creation, generation, marketing, and clients' uptake of relevant MSI Nigeria products and services.
- Guided by the channel SUMO, and MSI Nigeria’s demand generation strategy, conduct mobilisation activities with target groups that will result in footf...