Senior Marketing Manager - Fintech at Terawork

Position Overview

We seek a highly skilled and experienced Senior Marketing Manager to take full ownership of our marketing activities while managing key client relationships. This role requires a confident leader overseeing end-to-end marketing initiatives, driving strategic planning, and ensuring seamless execution. The ideal candidate will work closely with internal teams, external agencies, and key clients to deliver impactful marketing campaigns that align with business objectives. This position offers excellent opportunities for career growth.

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with company objectives
• Oversee the entire lifecycle of marketing campaigns, from concept development to final delivery, ensuring brand consistency and business impact
• Take ownership of all marketing activities, including digital, content, branding, and offline channels
• Develop and maintain a marketing calendar, prioritizing tasks to meet deadlines without compromising quality
• Monitor and evaluate campaign performance, providing data-driven insights and recommendations for continuous improvement
• Develop and nurture strong relationships with key clients, serving as their primary point of contact
• Oversee multiple client accounts, ensuring their needs and expectations are met or exceeded
• Act as a liaison between clients and internal teams, facilitating effective communication and clear understanding of client requirements
• Identify opportunities for upselling or cross-selling services to existing clients and contribute to business development efforts
• Supervise the execution of marketing projects and campaigns, ensuring they align with client goals and expectations
• Provide leadership and direction to creative teams, ensuring all deliverables meet quality standards and client expectations
• Set clear performance expectations, conduct regular evaluations, and provide coaching and feedback to team members