Sales Manager

We invite applications from suitably qualified candidates. Position Overview:

• We are looking for a field-driven Sales Manager who is a high-energy operator who can lead teams, open new markets, close big accounts, and grow revenue in a fast-paced FMCG environment (fresh/short-shelf-life products).

Key Responsibilities: Sales Leadership & Execution:

• Lead, motivate, and manage an active sales team across assigned territories.

• Build and expand a strong network of distributors, wholesalers, supermarkets, and modern trade partners.

• Drive territory penetration and aggressively grow market share.

• Monitor daily/weekly sales dashboards, team performance, and coverage efficiency.

Business Development & Account Acquisition

• Identify, pitch, and close major accounts — supermarkets, convenience stores, food chains, cafés, schools, restaurants, etc.

• Negotiate deals, pricing, and visibility arrangements that increase product movement.

• Develop and execute route-to-market strategies for both existing and new product lines.

Field Presence & Market Visibility:

• Spend significant time in the field ensuring product availability, shelf placement, price compliance, and activation activities.

• Track competitor activities and respond with smart, swift counter-moves.

• Ensure real-time problem solving — out-of-stock, returns, pricing issues, etc.

Sales Strategy & Growth:

• Develop monthly and quarterly strategic sales plans.

• Drive promotional campaigns and consumer/retailer engagement activities in line with brand objectives.

• Continuously explore new market opportunities to increase product uptake.

Reporting & Documentation:

• Maintain accurate customer databases, visit reports, sales trackers, and account documentation.

• Submit weekly and monthly sales reports with actionable insights — not stories.

• Ensure the team updates CRM/tracking tools consistently.

Requirements:

• Minimum of HND or B.Sc. in Marketing, Business Administration, or any related field.

• 3–7 years relevant experience in FMCG sales (preferably perishable goods, beverages, dairy, snacks, or similar).

• Additional training in sales, negotiation, or FMCG distribution is a strong advantage.

• Proven track record of hitting sales targets — not theoretical achievements.

• Strong team leadership and coaching ability.

• Excellent negotiation, relationship-building, and market activation skills.

• Must be field-oriented, energetic, and comfortable with daily on-the-road execution.

• Ability to work under pressure and meet aggr...