Sales Executive – Wholesale & Open Market (Benue – Gboko) at BOGO Beverages

A dynamic team is expanding and looking for the right talent. About the Role - We are looking for a dynamic and resultsdriven Sales Executive – Wholesale & Open Market to lead product sales, distribution, and visibility across key wholesale and open markets in Benue States (especially Gboko). - The ideal candidate will have a strong background in beverage sales, deep knowledge of openmarket operations, and an established network of wholesalers, distributors, and retailers within the region. Key Responsibilities - Develop and implement effective sales strategies to achieve assigned volume, revenue, and growth targets in Kogi and Benue States. - Build and sustain strong business relationships with major wholesalers, distributors, and openmarket retailers. - Ensure consistent product visibility, availability, and market share growth across assigned territories. - Identify and convert new business opportunities within the wholesale and open market channels. - Negotiate pricing, payment terms, and trade deals to optimize profitability. - Monitor and analyze competitors’ activities, pricing, and market trends to provide actionable insights. - Collaborate with logistics and supply chain teams to ensure timely delivery and customer satisfaction. - Drive brand activation and promotional campaigns within the markets to boost product awareness and sales. - Maintain accurate records of sales performance, customer feedback, and market intelligence reports. Requirements - Minimum of 3 years’ proven experience in wholesale or openmarket sales, preferably in the beverage industry. - Strong existing network within Kogi and Benue open markets, especially Gboko and other key trade locations. - Excellent negotiation, communication, and interpersonal skills. - Strong understanding of market dynamics, consumer behavior, and sales drivers in the beverage sector. - Targetoriented, selfmotivated, and able to thrive with minimal supervision. - Must reside in or be willing to relocate to Benue State. - Proficiency in reporting, market analysis, and trade relationship management. Check how your CV aligns with this job