Sales and Marketing Manager

Position Overview

Buckler Ordnance Systems Limited is seeking a dynamic Sales and Marketing Manager to join our expanding team in Lagos, Nigeria. This role is responsible for developing and executing comprehensive sales and marketing strategies to promote and sell the company's products and services.

This position involves conducting market research, analysing competitors, identifying new business opportunities, and preparing persuasive presentations and proposals for prospective clients. The manager will oversee customer relationships, drive marketing campaigns, and supervise a sales and marketing team.

Key Responsibilities

• Develop and implement integrated sales and marketing strategies that align with company business goals
• Set clear performance targets and tactical plans to grow market share and revenue
• Conduct regular research to identify emerging market trends, customer needs, and the competitive landscape
• Provide insights that inform product positioning and strategic decisions
• Identify and pursue new business opportunities locally and internationally
• Manage the entire sales cycle from lead generation to closing deals
• Negotiate and finalize contracts in alignment with company policies
• Design and execute marketing campaigns across digital and traditional platforms
• Monitor campaign performance and optimize for engagement and conversions
• Build and maintain strong relationships with existing and potential clients
• Ensure a seamless client experience through excellent service and prompt support
• Prepare and deliver compelling sales presentations tailored to client needs
• Create well-structured proposals that clearly communicate the value of company armored vehicles and solutions
• Manage, mentor, and support the professional development of sales and marketing staff
• Foster a high-performance culture within the team

Required Skills and Qualifications

• Bachelor's or Master's Degree in Marketing or Business