Regional Sales Manager (RSM)

Position Overview

Sonia Foods Industries is seeking an experienced and results-driven Regional Sales Manager (RSM) with a strong background in the FMCG industry to lead and drive sales performance across assigned regions. The ideal candidate will have a proven track record of managing high-performing sales teams, executing effective route-to-market strategies, and delivering sustainable revenue growth.

Location

• Jos, Plateau State
• Benin, Edo State

Key Responsibilities

• Develop and implement regional sales strategies aligned with company objectives
• Lead, coach, and manage the regional sales team to achieve sales targets and KPIs
• Drive market expansion, distributor performance, and outlet coverage within the region
• Monitor sales performance, analyze market trends, and recommend corrective actions
• Build and maintain strong relationships with distributors, key accounts, and trade partners
• Ensure effective execution of trade marketing activities and promotions
• Prepare and submit regular sales reports, forecasts, and market intelligence
• Ensure compliance with company policies, sales processes, and ethical standards

Required Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred)
• Minimum of 12 years' total sales experience, beginning from a salesman role
• At least 4 years' proven experience as a Regional Sales Manager
• Mandatory FMCG industry experience (only candidates with FMCG backgrounds will be considered)
• Strong experience in team leadership, distributor management, and sales execution
• Demonstrated ability to drive sales growth through effective people and performance management
• Excellent analytical, communication, and negotiation skills

Key Competencies

• Strong leadership and people management skills
• Strategic thinking with execution excellence
• Results-oriented and performance-driven mindset