Regional Marketing Manager (RMM) at Tolaram Group

Role Overview

We are seeking a dynamic Regional Marketing Manager to join our expanding team at Tolaram Group. You will be responsible for developing and executing all regional marketing initiatives, driving brand visibility, supporting dealer and network activities, engaging riders and mechanics, and accelerating retail growth.

This role demands strong expertise in field marketing, stakeholder management, and deep understanding of regional market dynamics.

Key Responsibilities

• Plan and execute regional BTL activations, market storms, fleet engagements, service camps, park activities, and product launch support
• Strengthen dealer visibility and run localized promotional initiatives to drive sell-out
• Build strong relationships with park chairmen, mechanic clusters, Okada associations, MFIs, and fleet owners
• Track competitor activities and provide monthly market intelligence reports
• Coordinate regional digital content and ensure strong brand presence across OOH assets
• Manage activation vendors, ensure timely reporting, and deliver KPIs within allocated budgets

Required Qualifications & Competencies

• Bachelor's Degree in Marketing or related field
• 3–6 years of experience in field marketing (Automotive, FMCG, or Mobility preferred)
• Strong command of local languages (English and Yoruba, Igbo, or Hausa depending on region)
• Hands-on experience in BTL execution, vendor management, and stakeholder engagement
• Strong reporting, communication, and problem-solving skills

Location

Lagos, Nigeria