Public Relations Analyst

Position Overview

An exciting opportunity has arisen for a motivated professional to join our team. In this role, you will strategically plan, develop, and execute integrated corporate communication and public relations initiatives that enhance the company's visibility, strengthen stakeholder relationships, and support business development goals by leveraging media engagement, content creation, industry insights, and effective cross-functional collaboration.

Principal Duties and Responsibilities

• Collaborate with the Business Development team and maintain open communication with Management
• Develop a marketing communications plan including strategy, goals, budget, and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
• Coordinate all public relations activities
• Work with the Business Development team to create a content calendar and engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles, and keynote presentations
• Monitor local, national, and international news coverage to determine public perception of the company
• Develop and implement publicity strategies for the company's products and services, including a crisis management strategy
• Monitor, analyze, and communicate PR results monthly
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy
• Develop and implement the Corporate Communications strategy for the firm, subject to Management's approval

Requirements and Qualifications

• Bachelor's Degree or equivalent in Mass Communication