Performance Marketing Specialist (Ads Manager) at Skyline International Tourism and Hospitality Ltd

About the Role

We are seeking a qualified Performance Marketing Specialist to manage and optimize advertising campaigns across multiple digital platforms. You will be responsible for planning, executing, and monitoring paid advertising strategies to drive reach, engagement, and conversions for our tourism and hospitality business.

Key Responsibilities

• Plan and manage advertising campaigns on Meta, Snapchat, Google, X, and TikTok
• Optimize campaigns for reach, engagement, and conversions while maintaining healthy ROAS
• Develop and execute paid advertising strategies for both ongoing promotions and brand awareness campaigns
• Continuously monitor campaign performance and track key metrics including CTR, CPC, ROAS, and conversions
• Make data-driven adjustments to improve campaign results
• Manage audience segmentation, pixel setup, and retargeting to ensure ads reach the right audience at the right time
• Collaborate with the Social Media Manager and Designer to align ad creatives with campaign themes and brand identity
• Provide weekly performance reports summarizing insights, learnings, and recommendations for future campaigns
• Stay current with platform updates, emerging trends, and competitor activities to identify new growth opportunities

Essential Skills and Qualities

• Strong understanding of TikTok, Snapchat, X, Meta Ads Manager, and Google Ads
• Data-driven mindset with solid analytical and reporting skills
• Basic creative sense for reviewing and optimizing ad materials