Performance Marketing Manager

A dynamic team is expanding and looking for the right talent. Role Overview

• We are looking for a Performance Marketing Manager who can independently plan, execute, optimise, and scale digital performance campaigns across multiple platforms.

• This role is ideal for someone who understands FMCG realities, works deeply inside ad platforms, and can translate media spend into measurable business impact—awareness, trials, consideration, and sales.

• You will own end-to-end digital performance execution across Meta, YouTube, TikTok, Google, and emerging platforms, working closely with the Brand and Content teams to drive growth.

Key Responsibilities: Performance Strategy & Execution:

• Plan, launch, manage, and scale paid digital campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other relevant platforms

• Translate brand and commercial objectives into clear performance media strategies

• Own campaign structures, audience segmentation, bidding strategies, and budget allocation

Optimization & Growth:

• Continuously optimize campaigns for reach, engagement, conversions, trials, and sales

• Run A/B tests on creatives, audiences, formats, and landing pages

• Identify scale opportunities while maintaining efficiency and ROI

Analytics & Reporting:

• Track and analyze campaign performance using platform dashboards, GA, and other analytics tools

• Monitor KPIs including CPA, ROAS, CTR, CPM, CAC, and conversion rates

• Prepare clear performance reports and insights that connect media spend to business outcomes

Cross-Functional Collaboration:

• Work closely with Brand, Content, Creative, and Sales teams to align messaging and execution

• Provide performance feedback to improve creative effectiveness

• Support product launches, promotions, and trade-led campaigns with digital amplification

Platform & Market Awareness:

• Stay up to date with platform updates, ad formats, policies, and best practices

• Experiment with emerging platforms and new performance opportunities relevant to FMCG

Required Skills & Experience

• 5+ years of hands-on experience in performance/digital marketing, preferably within FMCG or fast-paced consumer brands

• Deep, practical experience managing campaigns on Meta, Google Ads, YouTube, and TikTok

• Strong understanding of full-funnel marketing: awareness → consideration → conversion

• Proven ability to manage and optimize significant media budgets

• Strong analytical mindset with excellent reporting and insight-generation skills

• Experience working closely with creative and content teams