Marketing & Sales Manager at Efficacy Construction Company

About Us

Efficacy Construction Company is a dynamic real estate organization operating in Lagos, Nigeria. We are expanding our team and seeking talented professionals to join us.

About the Role

We are seeking a talented and experienced Marketing Manager to join our dynamic team. The ideal candidate will be a creative and strategic thinker with a passion for real estate and a proven track record of developing and executing successful marketing campaigns, particularly for real estate projects and products.

Key Responsibilities

• Brand Management: Develop and implement a comprehensive brand strategy to enhance the company's visibility and reputation in the Lagos real estate market
• Marketing Strategy: Design and execute innovative marketing campaigns to attract potential buyers and investors across digital, social media, content, and traditional platforms
• Digital Marketing: Oversee all digital marketing activities, including website management, SEO, SEM, email campaigns, and social media engagement
• Content Creation: Lead the development of high-quality marketing materials such as blog posts, articles, videos, and visual content that educate and engage target audiences
• Property Marketing: Create compelling property listings with professional photography, videos, and virtual tours to effectively showcase company projects
• Event Planning: Organize and manage property launches, open houses, exhibitions, and other promotional events to generate market interest and drive sales
• Sales Enablement: Collaborate closely with the sales team to develop impactful sales materials and tools that support lead conversion
• Market Research: Conduct continuous market research to identify trends, opportunities, and potential challenges within the Lagos real estate market
• Budget Management: Manage and monitor the marketing budget effectively, ensuring optimal ROI on all marketing initiatives
• Team Leadership: Lead, mentor, and motivate a team of marketing professionals to achieve departmental goals

How Success is Measured

Brand awareness and market presence improvements will be key indicators of success in this role.