Marketing Officer at iRecharge Tech-Innovations

Job Summary

The Marketing Officer will drive brand visibility, product adoption, and revenue growth by executing consumer-focused campaigns, retail activations, distributor promotions, and marketing initiatives that position the brand as a healthy, affordable, and preferred alternative. This role will expand market penetration across modern trade, open markets, supermarkets, pharmacies, hotels, restaurants, and cafés.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement marketing plans and campaigns to promote products aligned with business growth objectives
• Conduct market research to identify consumer trends, competitors, and business opportunities
• Plan and implement promotional campaigns for new and existing products
• Develop promotional materials, including flyers and social media content
• Collaborate with sales teams to create strategies that drive customer acquisition and retention

Branding & Public Relations

• Enhance brand visibility through innovative marketing initiatives
• Maintain brand consistency across all marketing channels
• Work with influencers, food bloggers, and media partners to enhance brand positioning
• Manage sponsorships, partnerships, and event marketing efforts

Product Marketing & Sales Support

• Work closely with the product development team to launch new products successfully
• Market products to new supermarkets to expand distribution and increase market presence
• Coordinate deliveries with drivers and follow up on invoices to ensure accurate reconciliation and timely payments
• Support sales teams with marketing materials and strategies

Budget & Performance Monitoring

• Assist in managing marketing budgets and ensuring cost-effective campaign execution
• Track ROI on marketing initiatives
• Prepare monthly marketing performance reports for management review

Qualifications & Requirements

Bachelor's degree in Marketing, Business, Communications, or related field required.

Location

Lagos, Nigeria