Marketing Officer

We are looking for a qualified candidate to fill this position. JOB DUTIES / RESPONSIBILITIES / ACCOUNTABILITIES PRINCIPAL ACCOUNTABILITIES & RESPONSIBILITIES Market Development

• Grow Student registration with the Institute by driving more MOUs with Tertiary

• Institutions (Universities, Polytechnics, Colleges of Education etc.).

• Conduct student sensitization sessions through the State Chapters & Branches; collaboration with Schools for Creation of Campus runs and HR Clubs; Partner with the

• NYSC and Collaborate with Private Secondary schools (for foundation programs).

• Responsible for obtaining sponsorship and registration for the Institute’s high-profile events.

• Responsible for driving growth in terms of member applications via NYSC Corp Members.

• Responsible for driving sales for the Institute’s Virtual Learning Hub (VLH) and other Learning Programs.

• Collaborate with Zonal Officers in publicizing the Institute’s membership.

• Leverage on social media on (emails, SMS, phone calls etc.) for reaching out to prospective inductees and for general publicity of the Institute.

• Leverage on our previous contact of attendance and our database for publicity of the Institute.

• Liaise with the Learning & Consulting Team in reaching HR & non-HR Practitioners to attend our Learning Programme.

• Leverage on social media handles (Phone calls, email, Facebook etc.)

• Collaborate with Stakeholders to develop new services/products to different segments of the market.

• Develop strategies for executing price segmentation for services and products for the different markets at the National, Regional and Global levels.

• Develop sales and marketing strategies to ensure the Institute’s services and products are competitive in the global market.

• Drive the marketing and sales of the Institute’s services and products to ensure increase on the Institute revenue year on year.

• Drive sponsorship, exhibition, and adverts to improve brand loyalty and financial base of the Institution at the Institute's paid high-profile events

KEY PERFROMANCE INDICATORS

• Operational Targets

• Lead Generation & Conversion

• Brand Awareness & Visibility

• Campaign Execution

• Product Marketing & Support

• Market Research & Competitive Intelligence

• Customer Acquisition & Retention

PERSON SPECIFICATION Knowledge, Technical Skills and Attitudes Building Collaborative Relationships:

• The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information...