Marketing Manager at Transsion Holdings

Job Summary

We are seeking a Marketing Manager with strong strategic and executional capability to lead our marketing initiatives across Social Media, KOL (Key Opinion Leader) Operations, Customer Operations, and Marketing Activity Operations.

This role requires a high-level marketing professional who can operate at Manager standard, driving brand growth, customer engagement, and campaign performance through structured planning and hands-on execution.

Key Responsibilities

Social Media Marketing

• Develop and implement social media strategies aligned with business objectives
• Manage content planning, publishing schedules, and performance tracking across platforms
• Analyse data and optimise campaigns to improve engagement, reach, and conversions
• Ensure brand consistency and tone across all social media channels

KOL / Influencer Operations

• Identify, recruit, and manage KOLs and influencers relevant to the brand
• Plan and execute KOL campaigns, from briefing to performance evaluation
• Manage KOL partnerships, contracts, deliverables, and timelines
• Track ROI and optimise KOL strategies for effectiveness

Customer Operations & Engagement

• Develop customer engagement strategies to support acquisition, retention, and loyalty
• Oversee customer communication campaigns and feedback management
• Work closely with sales and customer service teams to improve customer experience
• Use customer insights to guide marketing decisions and campaign optimisation

Marketing Activities & Campaign Operations

• Plan and manage online and offline marketing activities, promotions, and events
• Coordinate campaign execution, budgets, and resources
• Monitor campaign performance and prepare regular reports
• Continuously optimise activities based on results and market trends

Strategic & Team Collaboration

• Support the development of overall marketing strategy and execution plan