Marketing Manager at LEAD Enterprise Support Company Limited

About the Role

LEAD Enterprise Support Company Limited seeks a dedicated Marketing Manager to oversee the development and implementation of marketing strategies for our Health Maintenance Organization (HMO). You will be responsible for growing enrollee numbers, retaining existing clients, and strengthening our brand presence while ensuring alignment with NHIA regulations regarding health insurance marketing and communication.

The ideal candidate is strategic, innovative, and experienced in healthcare marketing or related industries.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement comprehensive marketing plans to drive enrollment growth across individual, family, SME, and corporate segments
• Conduct market research to understand customer needs, industry trends, and competitive landscape
• Execute campaigns across traditional and digital channels to increase brand awareness

Business Development & Client Acquisition

• Lead marketing initiatives to acquire new corporate accounts, retail clients, and government-backed schemes
• Conduct presentations, product demonstrations, and pitches to prospective clients
• Drive sales conversion through structured follow-ups and relationship management

Brand Management & Communication

• Ensure consistent brand messaging and strong visibility across marketing platforms
• Oversee the creation of marketing materials including brochures, proposals, social media content, and corporate communications
• Manage public relations efforts and represent the organization at events, exhibitions, and stakeholder meetings

Digital Marketing

• Develop and manage online campaigns, including social media, email marketing, SEO, and digital advertising
• Monitor digital analytics to improve reach, engagement, and lead generation

Product Development & Market Positioning

• Work with the Product and Operations teams to develop new health plans tailored to market needs

Location

Lagos, Nigeria