Trusted listing
Marketing Manager
Euracare Multi-Specialist Hospital
Lagos, Nigeria
Permanent
Published 2 months ago · Expires 3 weeks from now
Job description
We invite applications from suitably qualified candidates.
Role Overview
- Euracare is seeking a highly strategic, organized, and relationship-driven Marketing Manager to lead the overall marketing direction of the hospital across all specialties. This role is suited for someone with strong healthcare marketing experience, excellent stakeholder management skills, and the ability to guide a team while managing the expectations of senior doctors and the CEO.
- You will not be responsible for hands-on design or running digital campaigns yourself — the role is strategic, supervisory, and leadership-focused, ensuring quality, consistency, and alignment across all platforms.
- The Marketing Manager will directly manage and oversee two existing team members:
- Digital Marketing Specialist: responsible for website, social media, digital ads, analytics, scheduling, and day-to-day content.
- Media Production Specialist: responsible for all photography, videography, editing, and graphic design.
- Your responsibility is to guide, supervise, approve, and ensure high-quality output.
- Develop and implement annual marketing strategy and quarterly plans.
- Shape brand positioning as a world-class, multi-specialist center with UK/US-level expertise.
- Lead major campaigns and ensure strong, premium brand messaging across all platforms.
- Identify market opportunities, patient trends, and competitive insights.
- Manage, mentor, and supervise the Marketing Specialist and Media Production Specialist.
- Ensure timely delivery of content, campaigns, and creative assets.
- Review and approve all major outputs: campaign concepts, social calendars, videos, graphics, website updates, and ads.
- Provide clear direction, efficient workflows, and quality control.
- Act as the primary marketing contact for all consultants, specialists, and visiting doctors.
- Understand each specialty’s value proposition to create meaningful campaigns.
- Manage communication, timelines, and expectations between doctors and the marketing team.
- Coordinate effectively with clinical, patient experience, and operations teams.
- Convert CEO priorities into structured plans and marketing deliverables.
- Present reports, dashboards, insights, and updates to leadership.
- Provide recommendations on market gaps, patient acquisition trends, and performance metrics.
- Approve and supervise: ...