Marketing Lead

A top employer is now accepting applications for this role. Position Overview:   The role is results-driven with a strong focus on execution and campaign implementation. This role requires developing and turning strategic marketing plans into real-world, measurable results. You\'ll bridge the gap between high-level planning and on-the-ground execution, working closely with cross-functional teams to deliver impactful campaigns that align with business goals. Key Responsibilities:

• Translate marketing strategy into actionable plans across digital channels, in-store activations, and events 

• Manage campaign execution end-to-end, including timelines, deliverables, and post-campaign analysis. 

• Collaborate with marketing associates and sales teams to ensure cohesive campaign delivery. 

• Own the marketing calendar, ensuring campaigns are launched on time and optimized for maximum reach. 

• Oversee day-to-day campaign operations: landing page creation, email workflows, paid media assets, etc. 

• Track KPIs and analyze performance data to continually improve campaign effectiveness. 

• Work closely with external vendors when required to scale efforts. 

• Implement A/B testing, audience segmentation, and personalization tactics for ongoing campaign optimization.

Skills:  

• Must be a generalist in traditional and digital marketing and communications, have some experience in local markets, West Africa, and international markets 

• Strong project management skills; able to manage multiple campaigns simultaneously. 

• Hands-on experience with marketing tools like Google Business Suite, etc. 

• Analytical mindset with a focus on execution, ROI, and performance metrics. 

• Ability to write creative briefs, campaign calendars, and tactical execution plans.

• Strong Analytical and problem-solving skills 

• Ability to leverage their existing networks/connections 

• Strategic, excellent organizational and project management skills 

• Exceptional attention to detail, with strong communication and coordination skills. 

• Strong multitasking skills, with the ability to work with ambiguity 

• Ability to delegate effective and cross-functionally collaborate

Requirements:

• BSc/HND in Marketing, Public Relations, Mass Communications, Business or any other relevant field 

• Knowledge of digital marketing and communications, has strong experience in local West African and international markets, coupled with a passion for luxury retail. 

• At least 4 years of marketing experience: retail and/or beauty industry experience preferred.

• Professional ...