Marketing Executive at Skipper Eye-Q Hospital

About the Role

An established healthcare organization is seeking a Marketing Executive to lead marketing initiatives for the hospital and its services across the region.

Key Responsibilities

• Develop and execute comprehensive marketing plans for the hospital and its services across the region
• Create marketing strategies and campaigns that enhance the hospital brand and increase community awareness
• Maintain relationships with community organizations, hospitals, and other referral sources
• Create marketing materials such as flyers, brochures, and newsletters to inform the public
• Develop and implement promotional campaigns, including online ads, email marketing, social media campaigns, and in-store promotions
• Track key performance indicators (KPIs) and analyze campaign performance to identify areas for improvement and optimization
• Collaborate with other departments to ensure alignment and achieve marketing objectives
• Research new marketing technologies, techniques, and best practices to stay competitive with industry trends
• Manage marketing budgets and resources to ensure effective and efficient allocation of marketing spend

Required Skills and Experience

• Bachelor's Degree or MBA in Marketing, Sales, or Business Administration
• Proven experience in sales, marketing, and business development
• Strong understanding of market trends, sales techniques, and customer engagement
• Proficiency with CRM software, digital marketing tools, and Microsoft Office Suite
• Excellent communication, negotiation, and analytical skills

Location

Lagos, Nigeria