Marketing Executive at Skipper Eye-Q Hospital

About the Role

Skipper Eye-Q Hospital is recruiting a Marketing Executive to lead marketing initiatives and drive brand awareness across the region. This role offers the opportunity to develop comprehensive marketing strategies and manage campaigns that enhance the hospital's presence within the community.

Key Responsibilities

• Develop and execute marketing plans for the hospital and its services across the region
• Create marketing strategies and campaigns that enhance the hospital brand and increase community awareness
• Maintain relationships with community organizations, hospitals, and other referral sources
• Create marketing materials such as flyers, brochures, and newsletters to inform the public
• Develop and implement promotional campaigns, including planning, executing, and managing various marketing initiatives such as online ads, email marketing, social media campaigns, and in-store promotions
• Analyze campaign performance by tracking key performance indicators (KPIs) and using data to identify areas for improvement and optimization
• Collaborate with other departments to ensure alignment and achieve marketing objectives
• Stay up-to-date on industry trends by researching new marketing technologies, techniques, and best practices
• Manage marketing budgets and resources to ensure marketing spend is allocated effectively and efficiently

Required Skills and Experience

• Bachelor's Degree or MBA in Marketing, Sales, or Business Administration
• Experience in sales, marketing, and business development
• Understanding of market trends, sales techniques, and customer engagement
• Proficiency with CRM software, digital marketing tools, and Microsoft Office Suite
• Excellent communication, negotiation, and analytical skills

Location

Lagos, Nigeria