Marketing Digital Content Creator at Etcon Analytical and Environmental Systems & Services Limited

About the Role

We are seeking a qualified Digital Content Creator to develop engaging and relevant digital content across various platforms. You will create blog posts, social media updates, videos, and infographics to attract and inform potential customers while aligning with brand marketing objectives. This role incorporates SEO practices to maximize reach and visibility online.

Key Responsibilities

• Develop content strategies aligned with marketing goals through brainstorming and ideation, identifying target audience interests, and creating content calendars
• Craft compelling blog posts, articles, social media captions, website copy, email newsletters, and other digital content with proper grammar and style
• Produce or manage the creation of graphics, infographics, videos, and other visual content to enhance engagement
• Optimize content with relevant keywords and SEO best practices to increase organic traffic and search engine ranking
• Manage social media posting and scheduling across platforms, engage with followers, and monitor analytics
• Promote and distribute content through email marketing, social media campaigns, and influencer partnerships to reach target audiences
• Track and report on key metrics including website traffic, social media engagement, and lead generation to measure performance
• Collaborate with marketing teams to align content strategy with overall marketing campaigns and objectives
• Stay informed on the latest digital marketing trends, emerging platforms, and content creation best practices

Required Qualifications

• BSc in Marketing and Computer Science

Required Skills

• Excellent writing and editing skills
• Understanding of SEO principles

Location

Lagos, Nigeria