Marketing Digital Content Creator

About the Role

An exciting opportunity has arisen for a motivated professional to create engaging and relevant digital content across various platforms. You will develop blog posts, social media updates, videos, and infographics to attract and inform potential customers while aligning with the brand's marketing objectives. This role incorporates SEO practices to maximize reach and visibility online.

Key Responsibilities

• Develop content strategies through brainstorming and planning, identifying target audience interests, and creating content calendars aligned with marketing goals
• Craft compelling blog posts, articles, social media captions, website copy, email newsletters, and other digital content with proper grammar and style
• Produce or manage the creation of graphics, infographics, videos, and other visual content to enhance engagement
• Optimize content with relevant keywords and SEO best practices to improve search engine ranking and increase organic traffic
• Manage social media platforms by posting, scheduling content, engaging with followers, and monitoring analytics
• Promote and distribute content through email marketing, social media campaigns, and influencer partnerships to reach target audiences
• Track key metrics such as website traffic, social media engagement, and lead generation to measure content performance and identify improvement areas
• Collaborate with marketing teams to align content strategy with overall marketing campaigns and objectives
• Stay informed of the latest digital marketing trends, emerging platforms, and best practices for content creation

Required Qualifications

• B.Sc Degree in Marketing and Computer Science
• 3–5 years of relevant work experience

Required Skills

• Excellent writing and editing abilities

Location

Lagos, Nigeria