Marketing & Communication Executive

About the Role

We are looking for a creative, detail-oriented, and results-driven Marketing & Communication Executive to take ownership of our brand's storytelling across all channels. This role will manage our blog, lead article creation, oversee social media presence, and handle company communications, including email campaigns and in-app messaging.

Key Responsibilities

Blog Management & Content Creation

• Plan, research, write, and edit engaging blog articles aligned with brand voice and SEO goals
• Maintain an editorial calendar and ensure timely publishing
• Collaborate with internal teams and subject matter experts to develop fresh, relevant topics

Social Media Management

• Develop and execute a social media content strategy across all company platforms
• Create engaging posts (text, image, and video) that drive audience engagement and growth
• Monitor analytics, track performance, and optimize content for better results

Company Communications

• Draft, design, and send email campaigns (newsletters, product updates, promotions)
• Write and schedule in-app messages and push notifications to keep customers informed and engaged
• Ensure all communications reflect brand tone and are clear, concise, and impactful

Requirements

• Bachelor's degree in Marketing, Advertising, Communication, or related field
• Proven experience in content creation, copywriting, and digital marketing
• Strong understanding of SEO, social media algorithms, and engagement strategies
• Excellent written and verbal communication skills
• Familiarity with tools such as WordPress, Intercom (or other email marketing platforms), and social media management tools
• Creative mindset with strong organisational and time management skills
• Experience in A/B testing for emails and social media campaigns
• Basic graphic design or video editing skills
• Understanding of analytics tools (Google Analytics, Meta Business Suite, etc.)