Marketing & Business Development (Brand Manager) at Nordica

Job Summary

An established company is recruiting a Brand Manager to develop, implement, and manage Nordica's brand strategy for IVF and fertility services. You will ensure consistent messaging, patient engagement, and market positioning that strengthens Nordica's reputation as a leading fertility clinic.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategies to increase awareness and preference for Nordica's IVF services
• Ensure consistent brand identity across all platforms (digital, print, events, patient touchpoints)
• Monitor competitor activities and market trends to position Nordica competitively

Marketing & Communication

• Design campaigns to educate and attract prospective patients on IVF and other fertility treatments
• Oversee content creation (brochures, newsletters, blogs, social media, videos) tailored to fertility awareness
• Work with digital marketing team to drive online visibility, patient inquiries, and engagement

Patient Engagement & Experience

• Collaborate with clinical teams to simplify and communicate IVF processes for patients
• Develop patient education programs, webinars, and community engagement initiatives
• Ensure brand messaging reflects empathy, trust, and confidentiality

Partnerships & Business Growth

• Support business development with brand-led initiatives (partnerships, CSR programs, fertility awareness campaigns)
• Represent Nordica at conferences, fertility exhibitions, and health fairs
• Build media and influencer relationships to enhance IVF awareness

Analytics & Reporting

• Track marketing ROI on IVF campaigns (leads, inquiries, conversions, patient registrations)
• Conduct brand perception surveys and patient feedback analysis
• Prepare monthly and quarterly brand performance reports for management

Requirements

• Bachelor's Degree or Master's Degree
• 5–10 years of relevant experience in brand management and marketing

Location

Lagos, Nigeria