Marketing Associate – Exhibition Services at Etcon Analytical and Environmental Systems & Services Limited
Etcon Analytical and Environmental Systems & Services Limited
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
A reputable organization seeks a dedicated individual for this role.
Job Summary
- The Marketing Associate – Exhibition Services (Sales Focus) is responsible for generating revenue through the sales of exhibition booths, sponsorship packages, and event-related services.
- The role focuses on identifying prospects, converting leads, maintaining strong relationships with exhibitors, and supporting the commercial success of each exhibition.
- The ideal candidate is results-driven, persuasive, and comfortable meeting sales targets in a fast-paced events environment.
- Prospect, identify, and qualify potential exhibitors and sponsors for upcoming exhibitions.
- Conduct outbound sales calls, emails, and follow-ups to convert leads into paying clients.
- Present exhibition value propositions, booth options, sponsorship packages, and pricing.
- Achieve monthly and quarterly sales targets set by management.
- Maintain strong, professional relationships with new and existing exhibitors.
- Provide exhibitors with guidance on booth selection, event requirements, and participation benefits.
- Manage client onboarding, contract signing, invoicing, and payment follow-up.
- Serve as the primary point of contact for exhibitor inquiries before, during, and after events.
- Update and manage CRM records, sales pipelines, and daily activity logs.
- Prepare sales reports, forecasts, and revenue updates for management.
- Collaborate with the events team to ensure accurate booth allocation and client satisfaction.
- Assist in preparing exhibitor sales kits, pricing sheets, and sales presentations.
- Support on-site exhibitor coordination and ensure clients receive agreed services.
- Cross-sell additional event services, upgrades, or promotional opportunities.
- Assist with on-site exhibitor check-in, booth inspections, and client issue resolution.
- Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
- 1–3 years’ experience in sales, business development, exhibitions, or events services.
- Proven track record of meeting or exceeding sales targets.
- Strong understanding of sales pipelines, client acquisition, and CRM tools.
- Excellent communication and persuasive negotiation skills.
- Strong sales mindset with the ability to convert leads quickly.
- Customer-ser...