## Title: Marketing and Sales Officer

We invite applications from suitably qualified candidates for the position of Marketing and Sales Officer at Fadac Resources in Lagos, Nigeria.

Segment target markets (end-consumers, B2B, distributors, retailers) to tailor positioning and messaging
Develop marketing plans and sales strategies aligned with organizational goals, including new product launches, import substitution, and shelf-life extension claims
Conduct market research to understand consumer behavior and trends in nutrition, food, and biotech sectors; identify opportunities and threats
Develop or support packaging, labeling, and promotional materials that reflect brand identity, quality, and market promise
Build and maintain relationships with distributors, retailers, wholesalers, and other trade partners relevant to product lines (food products, bio-ingredients, lab/media, etc.)
Implement trade promotions, deals, in-store activations, and retailer engagements to accelerate product uptake
Plan and execute marketing campaigns (digital, field, trade shows) to increase awareness and demand
Manage customer feedback loops by gathering insights from customers, retailers, and end-users; communicate findings to R&D, production, quality, and operations teams to improve products or positioning
Ensure excellent customer service and help resolve issues regarding product quality and delivery

Bachelor's degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales, or a closely related field
Minimum 5 years of sales and marketing experience in the FMCG sector, with particular emphasis on food products
Deep knowledge of consumer behavior, product positioning, and market penetration strategies
Experience with distribution networks, trade promotions, and retail engagement in the food and FMCG market
Strong communication, presentation, negotiation, and influencing skills
Ability to work cross-functionally with production, R&D, quality, and supply chain teams to ensure product, promotion, and delivery alignment
Analytical skills and comfort with sales and marketing metrics

Marketing and Sales Officer

Job description