Marketing and Communications Manager

Role Overview

We are seeking an experienced Marketing & Communications Manager who understands how premium brands communicate and can effectively engage with HNI (High Net Worth Individual) clients.

This role sits at the intersection of brand management, business development, and client experience. You will own how Five28 is perceived across every touchpoint, from client conversations and proposals to digital presence and communications.

Key Responsibilities

Brand & Positioning

• Own and strengthen Five28's brand positioning as a premium interior design and property development company
• Ensure all brand communication reflects Five28's standards
• Maintain brand consistency across decks, proposals, presentations, and social media platforms

HNI & Client-Facing Communication

• Develop communication strategies tailored to HNI and UHNI audiences
• Handle pitches and presentations to clients
• Review and refine written and visual communication to match client expectations
• Understand client psychology and adapt messaging accordingly

Marketing Strategy & Execution

• Design and execute a clear marketing strategy aligned with business growth goals
• Oversee digital presence including social media, website content, newsletters, and campaigns, ensuring quality standards are upheld
• Work with the social media manager to translate projects into compelling stories and case studies

Public Relations & Partnerships

• Manage PR opportunities, brand features, collaborations, and strategic partnerships
• Build and maintain relationships with media, industry stakeholders, and relevant platforms
• Oversee brand reputation management when needed

Team & Vendor Management

• Coordinate external vendors such as photographers, videographers, and content creators as needed
• Review and approve all social media content to ensure alignment with Five28 standards
• Mentor junior team members and external vendors