Marketing and Communications Manager

About the Role

Amy Consulting is seeking a qualified Marketing and Communications Manager to develop and execute comprehensive marketing strategies across our real estate portfolio. This role combines strategic planning, brand management, digital marketing, and stakeholder communications to drive business growth and market positioning.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement portfolio-wide marketing strategies aligned with commercial and development objectives
• Create project-specific marketing plans for launches, leasing, and sales phases
• Define target audience segments and positioning strategies
• Establish annual marketing budgets and monitor ROI

Project Launch & Sales Campaigns

• Lead go-to-market strategies for new developments
• Coordinate branding, naming, and identity creation for projects
• Manage sales center setup, brochures, CGI production, and promotional materials
• Develop lead generation strategies in collaboration with sales teams
• Monitor campaign performance and optimize based on analytics

Brand Management

• Maintain and strengthen corporate and project brand identity
• Ensure consistency across all marketing materials and channels
• Develop brand guidelines and oversee implementation
• Position the company as a trusted, high-quality real estate developer

Digital Marketing & Online Presence

• Oversee website development and project microsites
• Manage social media strategy and content calendar
• Lead paid advertising campaigns (Google, social media, property portals)
• Track analytics and digital performance metrics
• Implement CRM-driven lead tracking and nurturing processes

Public Relations & Communications

• Develop corporate communication strategies
• Manage media relations, press releases, and PR events
• Coordinate announcements for project launches, milestones, and partnerships
• Prepare executive speeches, presentations, and public statements
• Oversee crisis communication planning where required

Stakeholder & Community Engagement

• Coordinate communications with investors, buyers, tenants, and partners
• Support community engagement initiatives during development phases
• Collaborate with Development and Project teams on strategic communications

Location

Lagos, Nigeria