Head of Sales – In Vitro Diagnostics (IVD)

About the Role

Bristol Scientific is seeking an experienced and commercially disciplined Head of Sales – In Vitro Diagnostics to lead and scale its IVD portfolio across Nigeria. This is a senior role with full responsibility for strategy, execution, team leadership, and revenue performance within the diagnostics business.

The successful candidate will combine deep understanding of the IVD market with strong sales leadership skills and the ability to drive structure, consistency, and accountability across a growing team. This role requires a hands-on leader who can set direction, coach effectively, and ensure disciplined execution in the field.

This is not a passive or symbolic leadership role. The Head of Sales is expected to actively shape the business, own results, and build a high-performing commercial organisation.

Key Responsibilities

Commercial Leadership

• Own the national sales strategy for the IVD portfolio, aligned with company objectives and supplier expectations
• Translate strategic priorities into clear sales plans, targets, and execution frameworks
• Drive revenue growth, market penetration, and portfolio expansion across public and private healthcare segments

Team Leadership and Performance

• Lead, manage, and develop the IVD sales team, including regional business development managers and key account roles
• Set clear expectations for activity levels, pipeline development, forecasting, and reporting
• Coach team members to move beyond transactional selling towards value-based, solution-oriented engagement
• Address underperformance decisively and build a culture of accountability and continuous improvement

Execution and Discipline

• Ensure structured pipeline management, accurate forecasting, and timely reporting across the team
• Maintain close oversight of major opportunities, tenders, and strategic accounts
• Work closely with applications and service teams to ensure seamless customer delivery